Getting there requires smart planning and discipline to stick to it. Identify markets where you can excel rather than be just another one of the herd.
Plan to win - get the gold.
Going after every RFP out there is not a plan. It's a desperate move to play in a comfort zone of "doing what you know."
Just doing things the same way is not going to increase your win rate or revenues.
Can you imagine trying to build anything without a set of drawings and specs? You wouldn't know what materials to purchase, nor what to build first. Approaching your business as a "plan-as-you-go" project is the best way to lose a lot of money and have little to show for it.