TACTics

Getting there takes  a plan that is methodical, logical, and clearly points the way.  It is also your record of progress. The plan should identify markets where you can excel  rather than be just another one in the herd.  Remember going for one-offs is not a strategy.

Can you imagine trying to build a house without a set of drawings and specs?  Of course not. You wouldn't know what materials to purchase, nor what to build first. Approaching it as a "plan-as-you-go" project is the best way to lose a lot of money and then not have anything to show for it.

Going after ever RFP out there is not a plan. It's a desperate move and one that will lead to more failures than wins.


How can you know when you reach your goal if you don't have plan with a goal? Getting  to your goal is where the rubber meets the road.


goals

STRATEGy


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